Close-up of a pint of amber craft beer on a red maple-leaf coaster beside a smartphone on a bar, with blurred hockey game on TV screens and tap handles in the background; no visible text or logos.

When Your Favorite Brewery Teams Up With Sports Betting: What’s Really Happening in Canada

The tap lines connecting Canadian craft breweries with sports betting platforms represent one of the industry’s most controversial shifts in recent memory. From coast to coast, independent breweries that built their reputations on community values and local authenticity are now partnering with gambling operators like 73 bet apostas and similar platforms, creating partnerships that many enthusiasts find jarring against craft beer’s grassroots ethos.
These collaborations extend beyond simple advertising arrangements. Breweries are creating branded betting lounges, developing specialty…