The tap lines connecting Canadian craft breweries with sports betting platforms represent one of the industry’s most controversial shifts in recent memory. From coast to coast, independent breweries that built their reputations on community values and local authenticity are now partnering with gambling operators like 73 bet apostas and similar platforms, creating partnerships that many enthusiasts find jarring against craft beer’s grassroots ethos.
These collaborations extend beyond simple advertising arrangements. Breweries are creating branded betting lounges, developing specialty…










