Canada’s beer market pulled back in 2024-2025, with sales dropping 1.6 percent to $9.1 billion and volume declining 3.8 percent, according to Statistics Canada. These aren’t just numbers on a spreadsheet. They represent shifting consumer habits, evolving retail landscapes, and growing pains for an industry navigating post-pandemic realities.
The decline marks a continuation of earlier trends. Regular Canadian beer sales hit 665.4 million litres in 2023/2024, down 3.4 percent from the previous year and 9.9 percent lower in revenue compared to that same period. South of the border, similar patterns emerged: U.S. beer …








